Targeting your Customers.

It is essential to understand that promoting websites on Search Engines is a very highly targeted process. It needs careful consideration by the website owner and website designer.

The correct choice of your targeted search term, is of paramount importance and must properly researched.

You won’t get results by simply filling metatags with every related word you can think of.

You should very carefully select keywords that you know your customers will use, to form your targeted search phrases. These words must then be properly used in your website page titles, descriptions and page text. That is the best way to gain good, targeted, Search Engine rankings.

This selection process should ideally be done before your website is designed. Here are two good reasons why:

• If your products / services and marketplace are diverse, different search phrases will be used. Better results are often obtained by building small, dedicated sites for individual products / services. These can be targeted directly to customers searching specifically for each product (and linked to each other if appropriate).
  
  

• It is much easier to make a site Search Engine friendly when it is being built. Otherwise a site is likely to need changes made to incorporate main keywords throughout the marketing text, metatags, links, etc.

Design affects how well websites rank on Search Engines.

Websites made with frames or Flash can rank poorly. Homepages made with many graphics and little or no text may also rank poorly.

Attempts to fool Search Engines such as cloaking, invisible text, duplicate metatags, multiple domain names, creating hundreds of links, etc. should also be avoided. They can result in websites being banned by some Search Engines.

Search Engine and Directory Submission.

There are people who are saying you no longer need to submit to Search Engines. Don't be fooled by what they say - if that was the case why would Search Engines have site submission facilities?

Search Engines can only list your site if they can follow a link to it or you submit it.

Experience shows that new websites benefit from being submitted to Search Engines as they are unlikely to be found otherwise.

Directories such as Open Directory, (which Google and many other Directories are based upon), require manual submission as there simply is no other option - you must submit to be listed.
 

Which Search Engines and Directories?

Top referrers for most websites will be Google, Yahoo and MSN. The order may change often as the Search Engines change their ranking methods regularly.

However others should not be ignored so with our basic service your website will be submitted manually to a selection of top Search Engines, Directories and new Search Engines.